Author: Gail Stanford
Celebrating Our Feature on International Bakery Magazine
Although this is an article from last year, the success of our HFSS Flapjack range continues to be one of our best sellers. We are thrilled to announce that Food Connections' healthier flapjack range has been proudly featured on the esteemed International Bakery Magazine. This recognition underscores our commitment to innovation and health-conscious baking, particularly in light of the HFSS (High in Fat, Salt, and Sugar) legislation.
Embracing HFSS Legislation
As suppliers of flapjacks, cookies, and muffins to the UK and Europe we have closely monitored the evolving HFSS legislation. This twofold regulation, which began on October 1, 2022, restricts HFSS products from being placed in high-impulse purchase areas, such as near tills. Additionally, from October 1, 2023, there are restrictions on HFSS products by volume price. These regulations aim to encourage healthier consumer choices and reduce the intake of foods high in fat, salt, and sugar.
Our Innovative Flapjack Range
In response to these legislative changes, Food Connections has enhanced its flapjack range to meet all HFSS guidelines. We are proud to be able to offer flapjacks with lower levels of fat, saturated fat, and sugar, ensuring they are both delicious and health-conscious. Our e80g flapjacks come in a variety of flavours, including:
- Chocolate Chip
- Strawberry Jam
- Sultana and Cherry
- Chocolate Caramel Drizzle
- Oaty
- Bakewell Drizzle
These flapjacks are crafted from scratch, providing a slow release of energy, making them the perfect snack for health-conscious consumers.
A Message from Our Commercial Director
Gary Mason, our Commercial Director, shared his thoughts on this exciting development. “Embracing HFSS legislation with our flapjack range will undoubtedly help the brand, and our retail partners in terms of locations where they can display the product,” he explained. Gary emphasised that these healthier options would not only strengthen our relationships with existing customers but also attract new consumers eager to try our delicious and nutritious snacks. “There’s certainly something in this flapjack range from which everyone can benefit,” he added.
Featured on International Bakery
Being featured on the International Bakery magazine is a significant milestone for us. International Bakery is a leading source of industry news and developments, and we are honoured to be highlighted for our efforts in meeting HFSS guidelines. This feature is a testament to our dedication to innovation, health, and quality in the bakery industry.
Conclusion
Food Connections' feature on International Bakery Magazine marks an important moment in our journey towards healthier, HFSS-compliant products. Our flapjack range not only adheres to regulatory guidelines but also offers a tasty and nutritious option for consumers. We are excited about this development and look forward to continuing our commitment to quality and health in the bakery industry.
